Self Connection Books Inc

Self Connection Books is a Calgary institution, providing an array of books and resources covering topics like health, self-improvement and spirituality. Customers rarely come in looking for a specific book or author; instead, they usually have a problem they want to solve.

"A customer may have just been told by their oncologist they’ve got cancer. Or they may have just lost their job. They might have financial problems or marriage issues,” says co-owner of Self Connection Books, Mike Finch. “We want to help them find resources that will help them through that process as much as possible."

With its unique curation of products, Self Connection Books has developed a strong customer base over the years, comprised of people looking for alternative information and self-improvement solutions.